This is Anzac Avenue, Dunedin
The top of the building says Printers, Bookbinders at the left side and Publishers , Stationers on the Right Side with Stone's Directories proudly in the middle.
The actual name of the company Stone, Sone & Co is over what was the door further down
Why the door was not in the middle of an othewise symetrical building is a bit of a mystery but I am sure there was a good reason. These days this building has been converted into apartments hence why the door is now a window.
So this company is best know for the Directories so prominently advertised in the middle of the building, for those not familiar with it before there were telephones therer were no white or yellow pages that we are so familiar with these days. Before them were directories produced by various publishers but in the South it was Stones that dominated.
These were lists compiled in various orders of the people and business in the city and where to find them.