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While a little hard to see in the picture it proudly proclaims the building as Federated Farmers and an impressive enough building it is to my eyes. Why the Federation abadond this building in favour of Harvest Court which is to be found about half a block away on 218 George Street, which they owned at one point and given the name of the building may well have had built is unknown to me. They now own neither building which probably reflects a different style of operating given that Federated Farmers is still very much alive and ticking.
Federated Farmers is the current incarnation of The New Zealand Farmers Union which was formed on 1 September 1899 at Kaitaia, Northland. Apart from a historic fact it is ironic to note that Federated Farmers dominante position as represenative of farmers in NZ is under attack by a group called Farmers of New Zealand Inc. Ironic as this group also hails from Northland. If you look at this newsletter of theirs from 2008 http://www.newzealandfarmers.com/files/FONZ%20Jan%2008%20Newsletter.pdf (page 3) they are also claiming the same heritage that Federated Farmers do, due to the Northland link.
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